1 year ago

Business Analyst - CRM (m/w/d)


FUNKE is seeking a Business Analyst - CRM (m/w/d) in Berlin or Hamburg to optimize customer acquisition and retention through data analysis, A/B testing, and stakeholder management. The ideal candidate has a degree in Marketing, Communication, E-Commerce, or a related field, along with experience in E-Commerce, CRM, and Online Marketing. They should also have a passion for editorial products and strong analytical skills.
FUNKE logo
Publisher: FUNKE
Location: Berlin (DE), Hamburg (DE)
Published on: 11 Jul 2023

Role: Business Development & SalesEducation: Bachelor's DegreeExperience: Mid LevelWork Arrangement: HybridEmployment: Full-time

Job parameters


Requirements

  • A degree in Marketing, Communication, E-Commerce, or a related field
  • Several years of experience in E-Commerce, CRM, Online Marketing, and/or Conversion Optimization
  • Proficiency in digital analytics tools
  • Passion for editorial products and collaborative work
  • Strong analytical skills and affinity for numbers and data
  • Teamwork, initiative, empathy, and B2 level German language skills

Responsibilities

  • Conduct data analysis along the customer journey to gain insights into user behavior and needs
  • Develop and implement measures to optimize touchpoints throughout the customer journey
  • Design, create, and evaluate A/B tests to align offers and product content with the target audience
  • Use data-driven information to evaluate new concepts, ideas, and features for potential subscribers
  • Provide stakeholder management and consultation based on test results and recommendations

Benefits

  • Dynamic team with an open feedback culture and short communication channels
  • Opportunities for individual coaching, workshops, and training through the FUNKE Academy
  • Hybrid work model and 30 days of vacation for work-life balance
  • Fitness and health benefits, including partnerships with fitness studios and personalized consultations
  • Corporate benefits portal with attractive discounts and employee subscriptions