4 months ago

Marketingmanager Direktmarketing (m/w/d)


FUNKE is seeking a Marketing Manager for Direct Marketing in Ismaning or Hamburg. The role involves developing digital marketing strategies, planning and executing direct marketing campaigns, analyzing campaign performance, and handling administrative tasks. The ideal candidate has a commercial background, experience in direct marketing, strong analytical skills, and good communication abilities. The company offers opportunities for professional development, a flexible work model, and various employee benefits.
FUNKE logo
Publisher: FUNKE
Location: Ismaning (DE), Hamburg (DE)
Published on: 03 Jan 2024

Role: Digital MarketingEducation: High SchoolExperience: Entry LevelWork Arrangement: HybridEmployment: Full-time

Job parameters


Requirements

  • Successfully completed commercial education
  • Ideally, some experience in direct marketing
  • Good sense for design, layout, and marketing texts
  • Strong analytical skills and enjoyment of working with numbers
  • Team player with excellent communication skills and high level of commitment
  • Good MS Office skills, especially Excel

Responsibilities

  • Develop the digital marketing strategy with a focus on social media, optimization of the subscription shop, apps, and e-paper
  • Plan and execute direct marketing campaigns for customer acquisition and retention
  • Coordinate advertising materials and marketing campaigns with internal departments and external partners
  • Analyze marketing campaigns and derive optimization potentials for performance improvement
  • Perform administrative tasks related to office management, such as invoice verification and approval

Benefits

  • Shape the digital transformation of the media group
  • Opportunities for individual coaching, workshops, and online training
  • Hybrid work model for work-life balance
  • Dynamic team, open feedback culture, and short communication channels
  • Corporate benefits with attractive discounts and subscriptions
  • Fitness and health benefits, including personalized advice