1 year ago

Performance Marketing Manager (m/w/d)


FUNKE is seeking a Performance Marketing Manager in Berlin. The role involves developing and implementing SEA campaigns, defining performance goals and KPIs, analyzing campaign data, and collaborating with interdisciplinary teams. The ideal candidate has at least 2 years of experience in performance marketing, strong knowledge of performance marketing campaigns, and expertise in using analytics tools. Fluency in German and English is required.
FUNKE logo
Publisher: FUNKE
Location: Berlin (DE)
Published on: 27 Sep 2023

Role: Digital MarketingEducation: High SchoolExperience: Mid LevelWork Arrangement: HybridEmployment: Full-time

Job parameters


Requirements

  • At least 2 years of experience in performance marketing with a focus on SEA
  • Best-practice knowledge of performance marketing campaigns on various channels
  • Expertise in using analytics tools and data
  • Ability to define, measure, and analyze KPIs for success measurement
  • Excellent communication skills and teamwork
  • Affinity for product testing
  • Fluent in German and English

Responsibilities

  • Develop and implement SEA campaigns in relevant search engines
  • Develop data-driven strategies in performance marketing
  • Define performance goals and KPIs with budget responsibility
  • Identify performance marketing potential on business networks, social platforms, and relevant apps
  • Stay up-to-date with the latest trends and developments in online marketing
  • Analyze campaign data and derive recommendations for continuous improvement
  • Collaborate with interdisciplinary teams to support company goals

Benefits

  • Opportunity to shape the digital transformation of the media group
  • Participation in individual coachings, workshops, and (online) trainings through FUNKE Academy
  • Hybrid work model for work-life balance
  • Dynamic team, open feedback culture, and short communication channels
  • Corporate benefits with attractive discounts and subscriptions
  • Fitness and health benefits, including partnerships with various fitness studios and individual consultations for mental and physical health