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2 weeks ago

Digital Marketing Manager - Paid Content (m/w/d)

A company is seeking a Digital Marketing Manager - Paid Content to join their team in Berlin, Hamburg, or Erfurt. The role involves developing strategies for revenue growth, collaborating with various teams, and innovating monetization approaches for journalistic content.
FUNKE logo
Publisher: FUNKE
Location: Berlin (DE), Hamburg (DE), Erfurt (DE)
Published on: 12 Apr 2024
Role: Digital MarketingEducation: Bachelor's DegreeExperience: Mid LevelWork Arrangement: HybridEmployment: Full-time
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Job parameters

Requirements

  • Bachelor's degree in Marketing, eCommerce, Business Administration, Communication Science, or related field
  • Several years of experience in Performance Marketing, Conversion Management, eCommerce, Business Intelligence, or a related area
  • Knowledge of A/B testing, data analysis, and conversion rate optimization
  • Project management experience with digital products or media

Responsibilities

  • Develop and implement strategies to increase conversion and revenue for the Paid Content product
  • Optimize offers to sustainably increase profitability
  • Conduct and evaluate A/B tests for data-driven improvements
  • Collaborate closely with teams from Editorial, Product Management, Data Analytics, and Performance Marketing
  • Identify market trends and potentials in eCommerce and apply them to FUNKE's digital media
  • Innovate approaches for monetizing journalistic content

Benefits

  • Shape the digital transformation of the media group
  • Access to individual coachings, workshops, and training through FUNKE Academy
  • Contribution to a Germany ticket or leasing bike
  • Hybrid work model for work-life balance
  • Dynamic team, open feedback culture, and corporate benefits
  • Fitness and health benefits through partnerships with various fitness studios

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