1 year ago

Lead Brand Manager - Digitale Werbevermarktung (gn)


Handelsblatt Media Group is seeking a Lead Brand Manager for iq digital media marketing GmbH to ensure the holistic care of their portfolio. The successful candidate will work with an interdisciplinary team to identify potential growth areas, analyze and evaluate the existing digital advertising market, and optimize it for long-term success. The Lead Brand Manager will also be responsible for developing new advertising and product concepts, as well as optimizing existing products.
Handelsblatt logo
Publisher: Handelsblatt
Location: Düsseldorf (DE), Frankfurt (DE), Hamburg (DE), München (DE)
Published on: 24 Jun 2023

Role: Administrative RolesEducation: Bachelor's DegreeExperience: Mid LevelWork Arrangement: HybridEmployment: Full-time

Job parameters


Requirements

  • Completed degree, preferably in Business Administration, Marketing, Media Management, or a comparable education, and several years of professional experience
  • Interest in media market trends and developments, as well as experience in digital marketing or digital advertising
  • Ability to communicate confidently with decision-makers, coupled with a professional demeanor, teamwork, and an interdisciplinary approach
  • Interest in pricing strategies, product redesign, and innovative trends
  • Understanding of complex relationships and technical affinity desirable
  • Awareness of common digital market research metrics and tools (AGOF, IVW)

Responsibilities

  • Work with an interdisciplinary team to ensure the holistic care of the portfolio
  • Consult with clients regarding digital marketing, product, and object development, and provide relevant information on commercial and revenue-related topics
  • Prepare, conduct, and follow up on annual revenue planning and revenue forecasts with management, as well as continuously monitor them
  • Analyze marketing-related metrics and create market and competition analyses, including deriving suitable recommendations for increasing economic growth
  • Responsibility for the (further) development of new advertising and product concepts, innovative advertising formats, and the optimization of existing products with clients and an interdisciplinary team
  • Clarification and development of marketing ideas/products and individual campaign requests, with internal responsibility for all client-specific matters

Benefits

  • Flexibility
  • New perspectives
  • Development opportunities
  • Individuality
  • Comprehensive onboarding, 30 days of vacation, subsidized company ticket, bike leasing offer, fitness studio cooperations, subsidies for retirement provision, discounted book orders, in-house daycare, company events, and more.