Requirements

• Successfully completed studies in fields like Business Administration, (Business) Informatics, or related areas
• Experience in operational CRM, customer data management, segmentation, analytics, and marketing automation processes
• Proficiency in CRM selections and advanced SQL skills
• Knowledge of subscription management processes is a plus

Responsibilities

• Strategically develop and establish marketing automation processes for user and reader communication
• Implement multi-channel customer journeys, from data selection to monitoring and development based on KPIs
• Improve marketing automation processes, identify new use-cases, and collaborate with cross-functional teams
• Support and advise executives and departments in requirements analysis, market activities, and campaign analysis

Benefits

• Opportunity to shape the digital transformation of the media group
• Access to individual coaching, workshops, and training through the FUNKE Academy
• Subsidies for transportation, leasing (e-)bike, and parking
• Hybrid work model for work-life balance, dynamic team, open feedback culture, and corporate benefits