5 months ago

Produktmanager Ad Monetarisierung (m/w/d)


FUNKE is seeking a Product Manager Ad Monetization to optimize the monetization of their brands and bring different business models in line. The role involves developing strategies to increase advertising revenue, monitoring and optimizing programmatic advertising, and identifying new monetization opportunities. The ideal candidate has a successful academic background, 2-3 years of experience in digital marketing or a similar field, and a pragmatic approach with a strong affinity for numbers and data. The company offers opportunities for professional development, a flexible work arrangement, and various benefits.
FUNKE logo
Publisher: FUNKE
Location: Berlin (DE)
Published on: 16 Dec 2023

Role: Product ManagementEducation: Bachelor's DegreeExperience: Mid LevelWork Arrangement: HybridEmployment: Full-time

Job parameters


Requirements

  • Successful academic background with good grades and proficiency in German
  • 2-3 years of experience in digital marketing or a similar field
  • Pragmatic approach with a high affinity for numbers and data
  • Ability to work independently and have assertiveness
  • High willingness to learn and problem-solving skills
  • Agile and proactive work approach, teamwork, empathy, and motivation

Responsibilities

  • Develop strategies to increase advertising revenue across all products
  • Monitor, quality assurance, and continuous optimization of programmatic advertising
  • Efficient utilization of tools like Taboola and Opinary to maximize advertising effectiveness
  • Manage digital marketing activities based on KPIs and performance-oriented approach
  • Identify and implement new monetization opportunities
  • Collaborate with in-house marketing department and external service providers

Benefits

  • Opportunity to shape the digital transformation of the media group
  • Participation in individual coaching, workshops, and training
  • Subsidy for Germany ticket or leasing (e-)bike
  • Hybrid work model for work-life balance
  • Dynamic team, open feedback culture, and short communication channels
  • Corporate benefits with attractive discounts and subscriptions
  • Fitness and health benefits with personalized advice