Requirements

• Successfully completed degree, preferably with a focus on marketing or media studies
• Experience with CRM systems and email marketing tools (preferably Salesforce)
• High digital affinity and comprehensive performance and online marketing skills
• Ideally, experience in B2B event marketing and membership acquisition and retention
• Ability to work with numbers and analyze data, as well as multitask
• Good sense for text and visuals for targeted communication
• High level of initiative and ability to work independently and in a structured manner
• Motivation, teamwork, and willingness to take on new challenges

Responsibilities

• Planning and implementing the sales strategy for participant and member acquisition for B2B events and membership offers through various performance marketing channels
• Defining, analyzing, and building customer target groups
• Managing the sales budget
• Acquiring new, target group-specific cooperation partners and strategically expanding existing relationships
• Activating referral marketing through speakers, partners, specialized media, etc.
• Reporting and analyzing sales development per channel and campaign
• Defining and implementing different customer journeys to tap into up- and cross-selling potential for participants and subscribers
• Target group selections based on participant analysis
• Generating and distributing content via social media and placement on own websites to increase SEO-based reach
• Writing emails, ads, website content, social posts, and press releases

Benefits

• Flexibility: Work-life balance with 50% remote work and time in the modern office
• New perspectives: Diverse work environment with room for creativity and idea contribution
• Personal development: Access to training programs, learning platforms, and regular impulses
• Individuality: Work in a way that suits you best
• Additional perks: Comprehensive onboarding, 30 days of vacation, subsidized company ticket, bike leasing offer, fitness studio partnerships, company-owned daycare, retirement benefits, discounted book orders, company events, and more